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Founded in 2021 by Jasmine Nielsen, Robert Duff-Silsby, and Zachary Nielsen. Luddi™ is committed to changing the way sexual wellness and pleasure are understood and experienced in the world.

According to our friends at the world health organisation, sexual pleasure is a human right but 56% of disabled people experience difficulty self-pleasuring due to a lack of accessible sexual devices and access to sexual education. 

We think the disabled population is widely being ignored when it comes to sexual pleasure and the community lack education, empowerment, and access to assistive sexual devices for people of all gender identities, sexual experience levels, and abilities.

We want to build a community to learn, connect and empower. We are committed to changing the sexual wellness industry whilst tackling the taboo of self-pleasure in the disability community. Our dedication towards this community begins with believing a change is needed and taking action through campaigning and actively participating in educational dialogues.

A tribute to Professor Sir Ludwig Guttmann, known as the founder of the Paralympic movement. He established the Paralympic Games and is considered to be one of the founding fathers of organised physical activities for disabled people. We aim to lead in his footsteps to continue to empower the disability community and revolutionise assistive technology.

Jasmine Nielsen has a background in branding and product development in the sexual wellness space in the mainstream market. Jasmine became disillusioned with the lack of accessibility in the sexual wellness space and dedicates her endeavors to breaking sexual wellness barriers.

Robert Duff-Silsby, with a background in Psychology, Rob has worked closely with the community to improve support for people with disabilities. He’s actively involved in the start-up environment and focused on changing the way people think about services, software, products, and technology.

Zachary Nielsen is a physiotherapist and entrepreneur working within the disability space for 9 years with a lifelong devotion to advocating for the disability community and changing disability wellness across the world through product and education.


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