Here for change

  • Luddi is a sexual wellness brand committed to inclusivity and accessibility. We stand up for those often overlooked in sexual wellness conversations and strive to create a community where everyone, regardless of gender, sexuality, age, or ability, feels acknowledged, heard, welcomed, and celebrated.

    We resist being labelled as a disabled sex toy brand.' In our view, there shouldn't be brands for different bodies, but rather, brands that make products accessible to everyone. We aim to achieve this through innovative and inclusive product design. Our flagship product, Ziggy, is a multi-use vibrator designed with accessibility at its core.

    We've worked with a big team of health professionals and product users to design numerous inclusive features to cater to various needs and preferences. Yet, our aspirations extend beyond just product creation. We are committed to driving a social movement and building an empowered community that challenges taboos and celebrates sexuality for all bodies.

    Our name pays homage to Professor Sir Ludwig Guttmann, the founder of the Paralympic movement, reflecting our dedication to revolutionising and empowering the disability community.

    Join us on our journey to drive change and create a world where everyone, irrespective of their gender, sexuality, age or ability, is heard, welcomed and celebrated. Because all bodies deserve pleasure.